Davines is a family-owned, international hair care brand distributed in 70 countries. By creating beauty sustainably, we want to encourage people to take care of themselves, of the world in which they live and of the things they love. Beautiful and good.
Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons.
A New Colour
Davines Authentic Formulas
Extra Virgin Handcream
Mask Colour Conditioning System
What’s the secret of a unique and vibrant color? The Flamboyage® Meche selects casual hair sections, also reducing the regrowth effect.
We’ve been using renewble energy since 2006. Every product formulated, designed and produced by Davines is obtained with 100% clean energy. www.davines.com
ECRU New York’s ability to repair damaged hair while creating style for trends and fashion has made it a favorite choice among models and fashion designers.
Treat and perform: Combine high quality skincare and cosmetic grade ingredients with the performance of professional haircare. The result, products that…TREAT & PERFORM. The ultimate fashion accessory: ECRU New York creates hair that compliments the trends and styles of today’s designers and meets the needs of the discerning consumer. Necessary luxury: As a culture, we’ve learned the difference between everything and something. We’ve learned the less you need, the more you have and that some things have more importance than others. ECRU New York is one of those rare necessary luxuries.
Cosmetichaircare: Silk proteins are the highest grade protein ingredients that are created from the hydrolysis of silk fibers. Originally, this ingredient was only used in high-grade skincare, however when applied to hair, silk proteins form a transparent protective film that seals the hair cuticle increasing elasticity, natural shine and further preventing damage to the hair. ECRU New York was created to “TREAT & PERFORM”. Silk proteins are used in many products within the collection because they strengthen and improve the integrity of the hair. WE CALL THIS…COSMETICHAIRCARE.